Sales Intelligence for SaaS

A new project came up in a team meeting. Open-ended, no brief, no one sure what it even was. Nobody volunteered. I did, mostly because my own work had gone quiet and I wanted something harder.

The problem

The idea was to point OrbitShift's own platform at our internal sales team, something we had never done before. The catch: the platform was built for IT services and BPO accounts, and our sales team was selling to SaaS companies. Different buyers, different signals, different everything. The first week's output was built on the old assumptions, and it showed. A founder wasn't happy with it.

Three days

My manager and I asked the founders for three days. I rebuilt the approach from scratch using Claude Code and shipped a working proof of concept. That one landed. The founders backed it, the sales team started using it, and it moved from a side experiment to something the company wanted to invest in.