OrbitShift.aiProduct Manager20261 Feb 2026

Marketing Website Rebuild

20+ pages in 1.5 weeks

The company site was a Webflow build the founders had outgrown. It looked dated, it didn't say what they wanted it to say, and changing it meant fighting the tool. The brief was to replace it with something that looked current and could keep up with the company.

The build

I rebuilt the whole thing on Next.js and React, with Sanity as the CMS, and shipped it in about a week and a half. Twenty-plus pages, a full set of section components, and a content schema that the marketing team could drive themselves.

The one decision worth calling out

The old Webflow site had one real virtue: the content team could edit it without going through engineering. Losing that would have been a step backward, no matter how good the new site looked. So I built the whole thing on Sanity for exactly that reason. The team kept its independence, on a platform that could actually scale with them.

A rebuild that looks better but hands control back to engineering isn't an upgrade. Keeping the content team self-sufficient was the actual requirement, not a nice-to-have.

Where it landed

0+

pages

shipped in the rebuild
0

weeks

solo, start to deploy
0

eng dependency

for content updates, by design

Built solo, architecture through deployment, using Claude Code. The site went from a tool the founders were fighting to one the team could run on its own.

Speed was a design decision here, not a brag. The faster it shipped, the sooner the old site stopped being a problem.

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